$163,000 per day in lost sales, and by the time she needed me the damage had already been done.
At the level you play at, the stakes are too high to gamble on. I urge you to protect your reputation online and be proactive with content removal.
Picture this scene you've just released your new product or service into the marketplace. Sales are coming in and the brand equity you've built over the years is returning 100x on your investment. Your internal team is growing, the company’s bottom line is growing, and then out of nowhere, this happens.....
❌ A disgruntled customer/client shares content on social media that damages your brand’s reputation significantly.
❌ Someone replicates your IP and impersonates your brand to direct sales into their bank account.
❌ Someone uses images and videos to wilfully cause damage to your brand.
The truth is this happens to every brand at some point in time.
Here's how the conversation usually goes, "Ask Sally in marketing how we are going to remove this online content that's hurting us right now."
The problem is that Sally has no idea. Sally has a gun team of marketing wizards but none of them have the slightest clue about the removal of content as they have spent years putting out content instead.
Social Cover is the name of the content removal mastermind program we have built to put the power back in your hands. It gives you complete knowledge on when and how to remove potentially harmful pieces of content as they get posted online.
Now picture this scene... You release your groundbreaking product/service to the marketplace and it does epic things. One disgruntled customer starts a viral Instagram account using your IP (logo, images, and videos) that is catching the public's imagination in the worst possible way fast. It’s gaining traction and an emergency board meeting is called on how to mitigate the issue.
You bring in Sally your head of marketing and ask her what can be done. She proceeds to update you on the fact that Justine from the Marketing team has taken the Social Cover training and has already placed applications to remove the content to the host social platforms. She followed all the standard operating procedures (SOP’s) provided in Social Cover and the newly installed content removal policy the brand follows when issues like this arise. The damaging content has already been actioned to be removed.
Social Cover has been designed from the ground up to educate your existing marketing team on how they can remove online content from Social Platforms and Google. 99% of brands have nothing in place when it comes to the removal of online content.